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Are you ready for Christmas? It’s the time of year many businesses fire up their Social Media looking to attract as many customers as possible. But how do you do this when everyone is at it?! To stand out from the crowd, here’s our top 5 tips.

1. It’s all about your image

Using coloured visuals increases people’s willingness to read your message by 80%! Posts with relevant images gets 94% more views than those without, so you can see how important images are.

Mobile phones currently available on the market with good quality cameras and a variety of options can be more than sufficient to produce images to accompany your posts, so don’t worry if that’s all you have, there is absolutely no need to invest ‘big bucks’ into buying professional camera. If you are not a confident snapper, you may want to choose to purchase stock images online or use sites such as Pixabay or Pexels, full of excellent quality imagery available to use for commercial purposes for free.

However hiring a professional photographer every now and again is by far the best option for many. For a relatively low price you can get large quantities of excellent quality images which you’ll be able to reuse time and time again on your website, social media and printed materials. Get in touch if you’d like us to recommend you some of the local photographers we work with.

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2. Christmas is a time for giving

Rewarding your customers during this Festive season can do wonders to your online presence and sales. Create a simple giveaway or promotional offer and use social media as your tool.

Organising a giveaway or competition is a relatively simple process once you familiarise yourself with Facebook’s rules on competitions. Keep it simple and watch the engagement on your page rocket. Want to see the results of your online efforts in real life? Create an offer redeemable in store or online by using a discount code or password. If you want any help either by brainstorming through some ideas with our team member or putting the competition together, please get in touch now.

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3. Explore new ways to present your content

There are so many different ways to make your brand stand out from the crowd. Invest your time in exploring various options that Facebook offers to Page Managers. Make your pictures come to life by creating an interesting slideshow in just a few simple steps. Use free or inexpensive Apps available on the market to make gifs and short animations or videos in only a matter of few moments.

Want to promote your online store or services? The Carousel posts are the perfect tool to do just that. You can even target your posts at mobile phone viewers only by putting together a Facebook Canvas. If you’d like some advice on choosing the best tool for your business, and help with setting it up, please get in touch.

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4. Highlight the Services you offer

If you are a service provider, Pages Manager allows you to highlight the services you offer in a clear and reader friendly way. Take your time to explore this option, use vibrant images to make each section stand out, keep your message easy to digest for viewers who want to find information quickly and effectively. Facebook also allows you to tag individual services in your posts.

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5. Make yourself seen

Now that you know how to create engaging and interesting posts it’s time to make them seen by a wider audience this Festive Season. Facebook offers very flexible advertising options to help your message be seen by those who might be interested in what your business has to offer. You can target your audience depending on age, gender, spoken language, interest, location and so much more.

If you would like a little help in distinguishing which target market is best for your ad or how to create an ad for a target audience chosen by you, we are happy to help.

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Facebook has many display options including carousel ads – Image by Facebook

Have any questions or would you like to find out more?

eddystone-media-logoOur dedicated team is experienced in running Facebook pages and advertising campaigns for a wide variety of business sectors.

We’d be happy to pop in for a coffee and a chat to help you maximise the use of Facebook Events. We offer 1-to-1 sessions to full workshops.

Drop us a call anytime on 07999 995800 or email info@eddystonemedia.co.uk to find out more.